Social media plays an important role in the digital era as a communication tool, where users can share information and knowledge with other users.
FACTS:
* In Indonesia, social media users reached 79 million in 2016, or around 30 percent of the total population.
* The use of social media through mobile phone reached 66 million users, or around 25 percent of the total population.
* In 2017, Indonesia has topped Asia Pacific’s list of Instagram’s biggest market with 45 million active users per month 93 percent of Indonesia’s 88 million internet users access the internet from smartphones and it turns out that these users spend an average of 5.5 hours a day.