Key Opinion Leader

We can help you choose the KOL that aligns with your brand!

Why Key Opinion Leader (KOL)?

Compared to other traditional marketing methods, mouth to mouth marketing is still the most effective way to approach audience, one of it is the use of Key Opinion Leader.

STEPS IN
CHOOSING KOL

* Pay close attention to the relevancy of the KOL with the market that your brand is trying to engage.

* The number of followers and the engagement rate are two mandatory points in choosing a KOL as it can give you a good estimation of how far your message will be broadcasted.

* Is your KOL often invited to speak at conferences? Is he/she really an expert in the industry? Yes, offline reputation is also an important point.

Compared to other traditional marketing methods, mouth to mouth marketing is still the most effective way to approach it, thus creating an element of authenticity that distinguishes the use of KOL from other methods. When that element of the product or experience relates with the audience, they will form a personal connection with it.